“Who Dat” NFL
February 9th, 2010 Posted in Uncategorized | No Comments »
It’s OK folks, it looks like the NFL “Who Dat” IP claim is a big misunderstanding. Just a big misunderstanding which evolved from the NFL probing and putting official vendors and non-official vendors alike on notice that sale of goods bearing the “who dat” slogan associated with the New Orleans Saints football team would result in prosecution. It turns out the NFL’s beef is with vendors selling merchandise bearing official NFL trademarks in combination with the phrase “who dat.”
Legitimate concern? Yes. However, the concern lies with the use of official symbols trademarked by the NFL. The chant – “Who dat say dey gonna beat dem Saints” – is often shortened to “Who Dat” on shirts and signs and has been a tradition at the Superdome since the 1980s. Saints fans, still excited after the Saints’ win over the Minnesota Vikings for their first Super Bowl appearance, have voiced their dismay on radio talk shows, blogs and Web site posts. Many say it’s something that simply can’t be owned.
The Huffington Post reports, “The NFL doesn’t cut much slack when it believes it owns a trademark. This case is no exception.
In an e-mail, league spokesman Brian McCarthy said the NFL has sent a handful of letters in the past year asking vendors to stop selling “Who Dat” merchandise. The unlicensed shirts led fans to believe the Saints endorsed the product, he said.
“This helps protect the local businesses that are selling legitimate Saints merchandise and also the local printers that are making the licensed Saints apparel,” he said.
Meanwhile, WhoDat Inc., controlled by longtime Saints fans and brothers Sal and Steve Monistere, also claims rights to the phrase.
In 1983, Steve Monistere produced the song “Who Dat Say They Gonna Beat Dem Saints” with Aaron Neville and several Saints players.
In a statement Thursday, WhoDat Inc. said that before that recording, there were no branded items with the motto. The brothers said the company has the only federal trademark for “Who Dat.” Steve Monistere said he and his brother were at the Saints’ first game in 1967 and have been fans through all the ups and downs – mostly downs, of course.
Two members of Louisiana’s congressional delegation – Republican Sen. David Vitter and Democratic Congressman Charlie Melancon – took public umbrage at the NFL.
Vitter wrote NFL Commissioner Roger Goodell, urging the league to concede that “Who Dat” is in the public domain. Otherwise, Vitter said he will print and sell T-shirts with “WHO DAT say we can’t print Who Dat!” on them.
“Please either drop your present ridiculous position or sue me,” Vitter wrote.
Later Friday, NFL vice president Jeffery Miller told Vitter in a letter that the league is narrowly targeting Who Dat products “only when those products contain or are advertised using other trademarks or identifiers of the Saints.” - Huffington Post
Loyola Law School intellectual property professor Ray Arieaux said the ownership of ‘Who Dat’ may be a gray area.
“Is there some unfair trade taking place because maybe the public does associate that with the Saints? The question is what does the public associate with ‘Who Dat,’” Arieaux asked.
Posted by: Philip Matthews, Law Student at the Gonzaga School of Law

